Frito-Lay / Pepsi-Cola

Architect /  Exhibit Designer: Cerf Stanford Ross – Dallas, TX

“The ceremony begins atop the 114-foot pole as one of the dancers performs on a disc which is only 20 inches in diameter. When his dance is completed, the other Flyers ascend the pole and are secured by ropes around their waist. The Flyers leap, and plummeting downwards”. (HemisFair Guidebook, 1968)

This pavilion featured “Los Voladores de Papantla” the famous Flying Indians of Papantla. The show could also be seen from the Tower of the Americas. The venue also featured Pepsi and Frito-Lay products for visitors.

Images / Souvenir Guide

Below are vacation images taken of the venue. (Click on images for a closer look)

Pepsi Guide Book 1

Below is a press image taken of the venue during construction. (Click on images for a closer look)

Pavilion Press Kit

Prior to the opening of Hemisfair ’68 the pavilion’s public relations staff sent out press kits to various media outlets. Included in the kit were six press releases covering different aspects of the pavilion and three high resolution images from the pavilion.

Below are PDFs of six press releases for your reading enjoyment.

Pepsi Press Release 1

Pepsi Press Release 2

Pepsi Press Release 3

Pepsi Press Release 4

Pepsi Press Release 5

Pepsi Press Release 6